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Mamma-Mia: Three ABBA Marketing Lessons
Letter ‘M’ in my A-Z of Marketing Communication Blog Series… OK so we’re almost half way through the alphabet… I think it’s time for me to share something really personal. Something not many people know. Something I don’t want many people to know! But here I go anyway… Every now and then… If I’m feeling [...]
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Listen Up! Three Tips to Get You Noticed in a Noisy World.
Letter ‘L’ in my A-Z of Marketing Communication Blog Series… One of my favourite authors Neil Gaiman recently talked about some of the best advice he’d ever received. The advice was given to him by fellow writer Clive Barker (remember him from the 1980s horror series Hellraiser and Candyman? Shudder…) following a very loud conversation [...]
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Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
Letter ‘K’ in my A-Z of Marketing Communication Blog Series… Superman had a lump of kryptonite, Achilles had his heel, and the Death Star had its one weak point. A spot, that when hit, would lead to complete destruction. And so it goes with any email marketing campaign. Here are five things you can do [...]
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Jargon Users: Go Straight to Jail and Do Not Pass Go!
Letter ‘J’ in my A-Z of Marketing Communication Blog Series… Here’s why you should avoid jargon in your email newsletters like the plague. Because your readers will think your company is filled with people like him. Yes, him. David Brent. Remember him from The Office? That hilarious but painful-to-watch BBC series with Ricky Gervais? Righto. [...]
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I is for Individual: 3 Rebel Email Tips
Letter ‘I’ in my A-Z of Marketing Communication Blog Series… I grew up in a time of snail mail, where people wrote letters to each other on lined paper with an actual pen. When having a pen pal was a cool thing, and making someone a mix tape with a carefully curated playlist of songs [...]
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 4 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 4 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
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