‘Writing’ Category
Pixel Mightier Than Page?
Recently I spent a fun day at Brisbane’s artsy Powerhouse attending a Magazine Feature Writing workshop with the very talented Benjamin Law – recently reborn nudist, novelist and regular contributor to Frankie, The Monthly & QWeekend. The Paper Side It was a great workshop. Entertaining, informative, inspiring… but also a little daunting. The reality of [...]
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I Just Never Got Around To It
This morning a picture of a charismatic looking woman caught my eye on facebook. She had black shoulder length hair, bangs, red lipstick and was leaning on an old stone bridge. She had a moody cityscape in the background that looked European. Intrigued, I clicked on the picture, posted by Byron Bay Writers Festival, to [...]
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How To Write Core-Connecting-Copy
Why do we write? Why do we have words… language… letters? You might be thinking – to communicate. Yes, that’s true, but it’s only part of the story. Drill down and what do you find underneath that? Why do we want to communicate? To connect! It’s all about connection. At the heart of it all [...]
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When Life Gives You Basil, Make Pesto!
For 693 words I am going to pretend this is a foodie blog. We all need a break from work for nourishment, entertainment and a little escapism. I love the sensation of armchair degustation I get from reading cooking blogs… The same way I love travel blogs for the armchair travel experience. It’s wonderful that [...]
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Alignment, Organics and Listening
How did you spend your new year’s eve? My loverboy and I jumped in the car and headed to a little place on Australia’s northern east coast. Despite the rainy forecast it was sunny. And lady luck was on our side when we found a great little campsite when pretty much everything was booked out. A [...]
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Creativity: The Work of the Possessed?
I’ve had a month off business as usual with limited screen time. It’s been a time filled with family, holidays, nature and special moments. Aside from daily journal scribbles I did no other form of writing for an entire month! For the past week I’ve been back in the writing saddle, writing daily. At first [...]
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Triumphing The Tall Poppy
In my last post Getting Naked With Noam Chomsky I talked about being real and communicating your authentic self to your marketplace rather than hiding behind a brand façade. But, the demand and desire for realness has a big hurdle to jump over first. It’s one of the major afflictions affecting business. It’s like a [...]
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Getting Naked With Noam Chomsky
This slightly edited version was originally published on leavinthebigsmoke. En mass we are transitioning into being more open, more honest, more willing to be exposed as our whole selves. As consumers we’re demanding honesty. Social Media has created an increased desire to form a ‘relationship’ with who we do business with. Gone are the days of [...]
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OMG! Are You Taking IT For Granted Too?
I grew up (mostly) on a farm in rural Victoria. I say mostly because early on my parents divorced and so childhood was split between Dad on the farm and Mum in the nearby town. Despite the coming and going it was a pretty smooth childhood full of a lot of love… And perhaps the [...]
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Adding Value vs Selling
I met with a new client yesterday to discuss how I could help his Company to communicate their value and increase their market share. One of the first things he said to me was “we are great at what we do, but we’re just not getting this across”. He’s not Robinson Crusoe there is he! [...]
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Adding Value vs Selling11 Nov 2011
‘Stuff’ Editing – Are You Doing It?27 Oct 2011
Triumphing The Tall Poppy16 Dec 2011
Say It Loud With Silence18 Apr 2012
Getting Naked With Noam Chomsky28 Nov 2011
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Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
Hooray, Hooray it's a Holi-Holiday!April 15, 2013 - 4 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
- Leonie on Listen Up! Three Tips to Get You Noticed in a Noisy World.
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Recent Posts
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
Hooray, Hooray it's a Holi-Holiday!April 15, 2013 - 4 Comments
Tag Cloud
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