‘Web Copy’ Category
Triumphing The Tall Poppy
In my last post Getting Naked With Noam Chomsky I talked about being real and communicating your authentic self to your marketplace rather than hiding behind a brand façade. But, the demand and desire for realness has a big hurdle to jump over first. It’s one of the major afflictions affecting business. It’s like a [...]
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OMG! Are You Taking IT For Granted Too?
I grew up (mostly) on a farm in rural Victoria. I say mostly because early on my parents divorced and so childhood was split between Dad on the farm and Mum in the nearby town. Despite the coming and going it was a pretty smooth childhood full of a lot of love… And perhaps the [...]
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Planning a Website? Answer These 3 Questions First.
Last week I met with the Director of a company I am writing web copy for. Their website had been in the ‘design’ phase for a long time while the developers waited for content. Sound familiar? So finally, up to his earlobes in client files he swept best intentions aside and engaged me to get [...]
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Adding Value vs Selling11 Nov 2011
‘Stuff’ Editing – Are You Doing It?27 Oct 2011
Triumphing The Tall Poppy16 Dec 2011
Say It Loud With Silence18 Apr 2012
Getting Naked With Noam Chomsky28 Nov 2011
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 4 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 4 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
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