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Getting Naked With Noam Chomsky

Getting Naked With Noam Chomsky

This slightly edited version was originally published on leavinthebigsmoke.  En mass we are transitioning into being more open, more honest, more willing to be exposed as our whole selves. As consumers we’re demanding honesty. Social Media has created an increased desire to form a ‘relationship’ with who we do business with. Gone are the days of [...]

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Sharpening the Saw

Sharpening the Saw

I spent last weekend camping on the beach. Yes ON the beach! There’s this amazingly beautiful spot a little north of where I live on the already beautiful Sunshine Coast called Double Island Point. And over the headland is a superlative-inspiring spot called Rainbow Bay. It’s all white sands, crystal waters and perfect little waves [...]

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Adding Value vs Selling

Adding Value vs Selling

I met with a new client yesterday to discuss how I could help his Company to communicate their value and increase their market share. One of the first things he said to me was “we are great at what we do, but we’re just not getting this across”. He’s not Robinson Crusoe there is he! [...]

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