‘Communication’ Category
Effective Marketing Doesn’t Mean Expensive
Letter ‘E’ in my A-Z of Marketing Communication Blog Series… There’s something elegant about a long-stemmed, rich wood pepper grinder. More so if it is churning out jagged little flakes of black pepper on a steaming hot plate of pasta. A few years ago, I went in search of the perfect pepper grinder. I tried [...]
Continue Reading —›
Five Dating Tips That Are Good For Business
Letter ‘D’ in my A-Z of Marketing Communications blog series… I was reading Women’s Weekly the other day (in the supermarket aisle of course) catching up on all the Oscars fashion (the red carpet winner is Jessica Chastain if you ask me), when it struck me that a lot of relationship advice doled out in [...]
Continue Reading —›
B is for Brand, Not Bland!
Letter ‘B’ in my A-Z of Marketing Communications… 5 tips to take you from BLAND to BLAM! Open your email inbox, and chances are, you’ll see a bunch of emails that are pretty generic, and a few that stand out. Now, what makes an email stand out could be down to a number of things. [...]
Continue Reading —›
Pixel Mightier Than Page?
Recently I spent a fun day at Brisbane’s artsy Powerhouse attending a Magazine Feature Writing workshop with the very talented Benjamin Law – recently reborn nudist, novelist and regular contributor to Frankie, The Monthly & QWeekend. The Paper Side It was a great workshop. Entertaining, informative, inspiring… but also a little daunting. The reality of [...]
Continue Reading —›
How To Write Core-Connecting-Copy
Why do we write? Why do we have words… language… letters? You might be thinking – to communicate. Yes, that’s true, but it’s only part of the story. Drill down and what do you find underneath that? Why do we want to communicate? To connect! It’s all about connection. At the heart of it all [...]
Continue Reading —›
Say It Loud With Silence
What would you think if you were told you couldn’t speak for the next five days? Or communicate with anyone in any way? – No eye contact, no touch, nothing. Just you and your thoughts? Maybe scared, maybe smitten? Would you believe me if I told you it might just be the best thing you [...]
Continue Reading —›
How to Create a Great Life: According to HH Dalai Lama, Napoleon Hill & Woody Harrelson
I went to a property seminar on the weekend. Lots of useful facts and figures about the current economic climate, property cycles, area reports, strategies etc. What made the biggest impression on me though, was the mindset stuff they discussed. It impacted because it was a great reminder that our external world is a direct [...]
Continue Reading —›
Discover Your Dosha & Rock Your Business
Continuing the cooking theme from my last post, I want to tell you about an Ayurvedic Lifestyle and Cooking workshop I attended a few days ago. The course was run by a beautiful, charismatic woman by the name of Falu Ayre. Falu has quite a commanding, yet nurturing presence. She has the exotic features of [...]
Continue Reading —›
Triumphing The Tall Poppy
In my last post Getting Naked With Noam Chomsky I talked about being real and communicating your authentic self to your marketplace rather than hiding behind a brand façade. But, the demand and desire for realness has a big hurdle to jump over first. It’s one of the major afflictions affecting business. It’s like a [...]
Continue Reading —›
Getting Naked With Noam Chomsky
This slightly edited version was originally published on leavinthebigsmoke. En mass we are transitioning into being more open, more honest, more willing to be exposed as our whole selves. As consumers we’re demanding honesty. Social Media has created an increased desire to form a ‘relationship’ with who we do business with. Gone are the days of [...]
Continue Reading —›Popular Posts
-
Adding Value vs Selling11 Nov 2011
‘Stuff’ Editing – Are You Doing It?27 Oct 2011
Triumphing The Tall Poppy16 Dec 2011
Say It Loud With Silence18 Apr 2012
Getting Naked With Noam Chomsky28 Nov 2011
Archives
- May 2013 (3)
- April 2013 (5)
- March 2013 (4)
- February 2013 (1)
- July 2012 (1)
- May 2012 (1)
- April 2012 (3)
- March 2012 (5)
- February 2012 (2)
- January 2012 (2)
- December 2011 (1)
- November 2011 (5)
- October 2011 (2)
- July 2011 (5)
Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Natalie Hennessey on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Suzie Cheel on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Anne Aleckson on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Listen Up! Three Tips to Get You Noticed in a Noisy World.
- Rachel on Listen Up! Three Tips to Get You Noticed in a Noisy World.
- Leonie on Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
- Natalie Hennessey on Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
Tag Cloud
30 Day Writing Challenge Adding Value Authenticity Ayurveda Blogging Business Purpose Communication Copywriting Creative flow doshas editing Exchange Freshly Pressed Haiku happiness Heart ideal client Information overload Inspiration less is more letter writing Matt Cutts Observation Obsession Op Shopping overwhelm Pipedreams relaxing Roald Dahl Selling Sharpening the saw Site Stats slowing down ted talks Tissot topics Trash and Treasure usp web copy website planning WordPress Writing writing desk writing locations yoga© Copyright Leonie Orton 2012. Feel free to use any of my words, but please credit me! :)
