‘Blogging’ Category
Gotye, the Grammys, and Going Viral
Letter ‘G’ in my A-Z of Marketing Communication Blog Series… I’m sure you’ve heard Gotye’s catchy number one hit, Somebody That I Used To Know by now. If you haven’t, then go listen to it right now. Gotye went from relative obscurity to receiving an award from Prince himself, the very man he used to [...]
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A is for Air Force, Aggression & Awesome 80′s Movies
Mention the US Air Force, and what comes to mind is probably Tom Cruise’s swagger in the movie Top Gun, or maybe more sobering snippets of the news on TV. But I’m pretty sure online marketing isn’t the first thing that pops in your head. If you’ve embarked on a marketing campaign for your company, [...]
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Pixel Mightier Than Page?
Recently I spent a fun day at Brisbane’s artsy Powerhouse attending a Magazine Feature Writing workshop with the very talented Benjamin Law – recently reborn nudist, novelist and regular contributor to Frankie, The Monthly & QWeekend. The Paper Side It was a great workshop. Entertaining, informative, inspiring… but also a little daunting. The reality of [...]
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How To Write Core-Connecting-Copy
Why do we write? Why do we have words… language… letters? You might be thinking – to communicate. Yes, that’s true, but it’s only part of the story. Drill down and what do you find underneath that? Why do we want to communicate? To connect! It’s all about connection. At the heart of it all [...]
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Creativity: The Work of the Possessed?
I’ve had a month off business as usual with limited screen time. It’s been a time filled with family, holidays, nature and special moments. Aside from daily journal scribbles I did no other form of writing for an entire month! For the past week I’ve been back in the writing saddle, writing daily. At first [...]
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Ditch the Desk
After yesterday’s bout of writer’s block I got thinking today about how to get those words flowing. I realised one very inspiring aspect to writing can be the location. Of course the first, obvious place is your desk. This will be your habitual place of working the grindstone. You will be in efficient, organised mode [...]
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Split Personality (Disorder?)
Who are you? Are you that person all the time? Who are you on the inside? Who are you on the outside? Are you the same person with everyone in your life? Are you the same person in private as in public? The answer for me, and I’ll make a broad sweeping assumption (even thought [...]
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Information Overload: A Modern Malaise
I have a bad habit of letting my emails accumulate and then periodically I have a mountainous job of deleting, filing and replying. Today was a mountainous day. Emails from friends, family, clients, facebook, blogs, banks, utilities, subscriptions, suppliers, spammers…And so on. As I wandered through my stack, the possible topic for today’s post was [...]
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I’ve Been Freshly Pressed And I’m Flat Out Chuffed!
DAY 5:30 Day Writing Challenge Wowwwwwww! So here we are at day five of my 30 day writing challenge. A few days ago I was sitting with my partner talking about how much I love writing. Inspired by a TED talk we’d watched he challenged me to 30 days of writing. Hoooeeeey! “OK” I said. [...]
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Adding Value vs Selling11 Nov 2011
‘Stuff’ Editing – Are You Doing It?27 Oct 2011
Triumphing The Tall Poppy16 Dec 2011
Say It Loud With Silence18 Apr 2012
Getting Naked With Noam Chomsky28 Nov 2011
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
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