Author Archive for: ‘Leonie’
Mamma-Mia: Three ABBA Marketing Lessons
Letter ‘M’ in my A-Z of Marketing Communication Blog Series… OK so we’re almost half way through the alphabet… I think it’s time for me to share something really personal. Something not many people know. Something I don’t want many people to know! But here I go anyway… Every now and then… If I’m feeling [...]
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Listen Up! Three Tips to Get You Noticed in a Noisy World.
Letter ‘L’ in my A-Z of Marketing Communication Blog Series… One of my favourite authors Neil Gaiman recently talked about some of the best advice he’d ever received. The advice was given to him by fellow writer Clive Barker (remember him from the 1980s horror series Hellraiser and Candyman? Shudder…) following a very loud conversation [...]
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Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
Letter ‘K’ in my A-Z of Marketing Communication Blog Series… Superman had a lump of kryptonite, Achilles had his heel, and the Death Star had its one weak point. A spot, that when hit, would lead to complete destruction. And so it goes with any email marketing campaign. Here are five things you can do [...]
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Jargon Users: Go Straight to Jail and Do Not Pass Go!
Letter ‘J’ in my A-Z of Marketing Communication Blog Series… Here’s why you should avoid jargon in your email newsletters like the plague. Because your readers will think your company is filled with people like him. Yes, him. David Brent. Remember him from The Office? That hilarious but painful-to-watch BBC series with Ricky Gervais? Righto. [...]
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I is for Individual: 3 Rebel Email Tips
Letter ‘I’ in my A-Z of Marketing Communication Blog Series… I grew up in a time of snail mail, where people wrote letters to each other on lined paper with an actual pen. When having a pen pal was a cool thing, and making someone a mix tape with a carefully curated playlist of songs [...]
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Hooray, Hooray it’s a Holi-Holiday!
Letter ‘H’ in my A-Z of Marketing Communication Blog Series… Chocolate. It seems like every store I walk into these days has some kind of display selling gorgeous, fancy chocolate. Maybe it’s the fact that Easter has just passed and Mother’s Day is round the corner, but there really is a box of chocolate to [...]
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Gotye, the Grammys, and Going Viral
Letter ‘G’ in my A-Z of Marketing Communication Blog Series… I’m sure you’ve heard Gotye’s catchy number one hit, Somebody That I Used To Know by now. If you haven’t, then go listen to it right now. Gotye went from relative obscurity to receiving an award from Prince himself, the very man he used to [...]
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What the Fig?
Letter ‘F’ in my A-Z of Marketing Communication Blog Series… What does a 10 year-old boy and his fig stand have to teach us about marketing? Pretty much everything, as it turns out… I recently came across the story of Evan Sweitzer when he was featured on The Ellen Show. Watch his full interview below [...]
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Effective Marketing Doesn’t Mean Expensive
Letter ‘E’ in my A-Z of Marketing Communication Blog Series… There’s something elegant about a long-stemmed, rich wood pepper grinder. More so if it is churning out jagged little flakes of black pepper on a steaming hot plate of pasta. A few years ago, I went in search of the perfect pepper grinder. I tried [...]
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Five Dating Tips That Are Good For Business
Letter ‘D’ in my A-Z of Marketing Communications blog series… I was reading Women’s Weekly the other day (in the supermarket aisle of course) catching up on all the Oscars fashion (the red carpet winner is Jessica Chastain if you ask me), when it struck me that a lot of relationship advice doled out in [...]
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Adding Value vs Selling11 Nov 2011
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Say It Loud With Silence18 Apr 2012
Getting Naked With Noam Chomsky28 Nov 2011
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Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
LEONIE ORTON is a professional writer and
marketing communications expert. She helps
you to help others with words that captivate,
connect and convert. She also assists and
advises on effective marketing systems and strategies.Recent Comments
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Natalie Hennessey on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Suzie Cheel on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Mamma-Mia: Three ABBA Marketing Lessons
- Anne Aleckson on Mamma-Mia: Three ABBA Marketing Lessons
- Leonie on Listen Up! Three Tips to Get You Noticed in a Noisy World.
- Rachel on Listen Up! Three Tips to Get You Noticed in a Noisy World.
- Leonie on Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
- Natalie Hennessey on Goodbye Kryptonite! Five Tips for a Super Email Marketing Campaign
Recent Posts
Mamma-Mia: Three ABBA Marketing LessonsMay 20, 2013 - 6 Comments
Listen Up! Three Tips to Get You Noticed in a Noisy World.May 13, 2013 - 2 Comments
Goodbye Kryptonite! Five Tips for a Super Email Marketing Ca...May 6, 2013 - 4 Comments
Jargon Users: Go Straight to Jail and Do Not Pass Go!April 29, 2013 - 0 Comments
I is for Individual: 3 Rebel Email TipsApril 22, 2013 - 6 Comments
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